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Tuesday, December 7, 2010

Learning the Ropes: Criticism and Feedback.


Morguefile, effects by Louis.



When I first began submitting short stories, I made one hundred eighty-five submissions before I got a hit, and that story still hasn’t come out yet.

Since May of 2009, I have made five hundred and ninety-seven submissions. Maybe half a dozen of those were book subs. Previously, I had made an estimated seventy-five book submissions, and a few others. Those were all by post. They also take a very, very long time. I used to submit to contests, which also takes a very long time, but you often do get the jury’s criticisms.

There is a difference in terms of feedback, and it is a vital one. The difference is time. A book rejection rarely if ever has any feedback or criticism attached to it. I know of one exception, and the gentleman edits two pages of your submission and sends them back to you along with your rejection slip. Mine had more red ink of his than the black ink I put there! It hurt like hell. A few hours later, I was re-writing happily enough, because, ‘now I knew what I had to do. ‘

Asimov’s, Alfred Hitchcock’s, or Ellery Queen’s will not send you criticism or a reason for your story rejection. They get tens of thousands of subs a year. To give even one person criticism is an unfair advantage in a competitive business. They don’t have time to do everyone, and how could you choose? Hard-luck stories? It is favouritism, especially at the lowest levels. How they treat top-profile authors is a whole ‘nuther story. (They ask for revisions.)

So the difference is time, and early in the career, criticism is absolutely vital. I never would have figured that out without actually trying different things. People who are further along the learning curve tend to forget what they struggled with twenty or thirty years ago. Maybe they made six submissions and started making money! Their experience is simply different. Mine is not exactly unique.

Some editors do give feedback, and criticism, and reasons for rejection. Rejection hurts? These guys are your best friends. ‘Learning the ropes,’ sounds like a nautical term. But it’s really a boxing term. In the early part of any career, you spend a fair amount of time on the ropes…it’s inevitable, and a part of the learning curve. You will see scars in the mirror, and you will have earned them.

The reason for rejection may be a simple one. Recently I subbed a story unthinkingly, and it was simply too long. The story itself may be fine. By checking the guidelines, I might have saved us both a little time.

My first submissions were combed out of a printed media guide at the local library, but getting on the internet has really freed me. This may seem nuts, but I did everything wrong—and I still got published. I sent original stories to foreign reprint markets, who mostly publish ‘known’ authors previously published in English, or writers in their own language.

Some of the inappropriate submissions I made were too long, or too short, reading period closed, improper format, failure to put my own name on things, no word count, or wrong genre. Every mistake in the book, and I still managed to get in. So far, the rate of acceptance is still running at about four percent, and most of those aren’t even professionally-paying markets. That is still twenty-five in a year and a half, with a few subs still out there. It proves ‘even a dummy like me can do it,’ and who hasn’t heard that one before?

There is plenty to learn. That’s for sure. But it’s just a matter of blood, tears, toil and sweat.

It is a matter of time. A short story has structure, and so does a novel. The criticisms come back to you a lot faster, sometimes three days as opposed to eight months or longer. And so you learn faster.

As far as writing novels goes, the more I do, the better I will get at it, and it is not that hard to see a big difference from the first to the fourth, fifth and sixth, which is where I began to get pretty comfortable with straightforward narrative fiction writing.

I can go back and look at stuff I submitted a year and a half ago, and sometimes I just shudder!

You can’t be afraid to take it on the chin once in a while, or you ain’t going anywhere.

Note: as of this re-post, (May 6/12, I'm up to 693 submissions.)

TOC: The Paranoid Cat and other tales.

The Paranoid Cat
The Acolyte
Thirty Years Gone
Sea of Tranquility
The New School
Wendigo
A Near Miss
Flash Video
The Jesus Christ Show
The Bottle Cap
Repelatron Raceway
Nanobots in the Lawn
Whale-Mart
Fortean Phenomena
The Comet
Bloody Dream

Saturday, December 4, 2010

Marketing 101. E-Books.

by Louis Bertrand Shalako

c2010

All Rights Reserved


I know so little about internet marketing that I read pretty thoroughly. While I am always interested in what other people have to say on the subject, I don’t always have the sort of experienced judgment to know which writer really has something to say and which one doesn’t.

I also have a few thoughts of my own, which are either lame, or brilliant, depending upon who we ask! But in my own limited experience, the toughest calls are ‘which contracts not to sign,’ quite honestly. Those are real gut-twisting decisions; because you don’t know when or if you will ever get another offer, let alone a better one.

Going by classic theory, I should be sending out complimentary promotional copies, and according to one highly placed source, ‘the more the better.’ His absolutely top-line publisher gives him fifteen or twenty, and he would prefer a hundred. If I mailed paperback books by Canada Post, it is slow. But we also know that it will eventually get there. We have no way of knowing what happens to that mail once it arrives at its destination, but someone would open that envelope or package for sure. That paperback is going home with somebody.

From ‘createspace,’ this would cost $11.99 plus shipping and handling, (last time I looked.)

It is a free gift. It has value. It is tangible. You can hold it in your hand and feel the weight. You can wrap it up and give it to Aunt Minnie for Christmas.

With an e-book, theoretically I could send out an unlimited number of free promotional copies, a gift of some value, if you will. I probably should be doing it, but I’m not. Here’s why.

Theoretically, if I have the right e-mail address it will arrive very quickly at its destination. Ah, but we ourselves are rather reluctant to click on attachments, and so are they. We know there is some risk in clicking on a link, and so do they. We have junk folders and spam filters, and so do they.

The problem is, with a free promotional e-book, is how to let them know that it is safe, or that it is coming, or available upon request. How do they even know that it is there? The trick is to let them know who you are, maybe.

There are other factors. Aunt Minnie doesn’t know what an e-book is, and does not own a computer, and doesn’t want Kindle, Kobo, or whatever. People love books, and change is often threatening or merely unwelcome. It is a free country. It is her choice, and my challenge.

How much time staff members spend combing through e-mail junk and spam folders is unknown to this writer.

Now. Any system can be defeated by using its own rules against it. And my business model is predicated on getting every possible service for free. That’s because this February is my fifteenth anniversary on disability, and poverty has its own logic which I won’t dwell on. I guess you could say education costs money, or time, or effort, or something.

At the risk of seeming to be hypersensitive, I am perfectly aware that I am in no position to offer e-book advice to aspiring authors. I know no more than you do, and arguably less. It is true that I could self-publish POD with createspace and lulu.com. The former would cost about $300.00 US or thereabouts. I simply don’t have the money, and I will not have that money for months, maybe longer. Four titles equals $1200.00, and I would have one author’s copy per title. This is ‘vanity publishing,’ with all due respect, at its best.

I may be sarcastic, to some small degree. Buddy, there’s no way in hell that I’m throwing that on my credit card at 28 % per annum. I want to see some sales and some traffic. I want to generate some buzz. Show me the demand for my product and I will find the money to invest in increased profits. Show me enough demand, I will go the bank and ask for a loan!

And I make no claims whatsoever about knowing what I am doing. It is an experiment, no more, no less. I have nothing to lose and much to gain, and you win by playing the game.

The only way I can lose is if I quit; and a ‘quick victory’ is a myth of military science.

That is the theory, until someone respectable and credible tells me different; or my circumstances change.

So how do I defeat the system? I have a plan. I have the wit to conceive it and the audacity to carry it out.

The details of this plan are confidential, but will become apparent as time goes on.

Oh, and don’t forget to sign up as a follower on my blog.

Thursday, December 2, 2010

Louis Is In The Building.

by Louis Bertrand Shalako

c2010

All Rights Reserved

I have abandoned several stories in the last week or ten days. It's clear that I am floundering. Wallowing, even. Ideas are sometimes hard to come by, and I don't necessarily delete these things, but they are essentially spiked. I have abandoned, 'Home to Ithaca,' and the western, and something else...whatever.

To write sci-fi, and then detective fiction, and then horror, and then try a western is not a bad thing as far as it goes, but it lacks focus. When I submitted the detective story, I seriously worried about what might happen if it was accepted.

What would I think? What would I do then?

Somehow I have managed to weasel my way into the sci-fi building, through a basement window. The glass was cracked, the putty was missing in places, and the latch no good, I guess you could say.

But I am in the building.

While the training in spec-fic certainly has not harmed me, to try to learn another genre right from the ground up would take time.

As for the western, 'Guns at Mule Creek,' by 'Gus Whittaker,' (or 'whatever') it has its allure. But I would be bringing nothing new to the genre. I'm sure I could pulp out 75,000 words.

More than anything else, I am tired, oh, so tired. With four e-books out there and twenty or so stories to show for it, I guess I have a right. It has been a good year.

While I have earned a rest, I also don't know what to do next, and that is sheer hell!